This is meant to evoke false consciousness. I don't see it. "Certain agents within the society, are deluded about themselves, their position, their society, or their interests." Geuss, The Idea of a Critical Theory: Habermas & The Frankfurt School, Cambridge University Press, 1981 This is what the theorist means when they say that a system of thought is ideological, or that an expression is one of false consciousness. What they are saying is that the system of thought contains a mistake about the truth status of the content of the system of thought. Essentially, that from time to time we hold beliefs that if we were able to step out of history and examine, we would recognise to be false. In the way that a seventeenth century slave holder, if removed from that context may be able to see that their actions, and the ideology that supported those actions, where not just ugly - but that their supporting reasoning was false. This is a notion that some people ...